THE YOUNG FOLKS

Beyoncés 'XO' pop music video is clearly set at Sanata Monica's famous carnival. The introduction to this music video is particulary intrestesting due to it starting out as blue and red flashing soft focuss circular lights. Red conotes danger and blue conotes safty this could suggest to the audience the mixture of emotions your mind gose through when you're in love. We hear a voice over at the being of what sounds as though its a pilot annoucing "flight controler here looking very carefully at the situtation, obviously a major male function" "male function" connotating to the audience that this is a love song. As these lights fade we see a medium shot of Beyoné the main character looking down as she starts to sing she looks up directly to the audience making the music video feel more intimate. The camera cuts to an medium shot showing couples on go carts at night then studdenly shows an establishing shot of the carnival at sunset giving a contrast in lighting. Throughout this music video the camera keeps cuting to flashing lights from the rides rememinding the audience the setting of the music video as well as close ups of young couples kissing portraying a 'young and in love' theme. It is clear that this music video was not shot in an exclusive location as it actually includes beyonce's fans in it. This shows beyonce interacting with them and having fun which connotes to the audience that beyonce is fun and wild just like the carnival.